The second series of ITV2’s Love Island may have just ended but another series has been commissioned by ITV and the show will be back next year.
This year’s series began on May 30th as eleven singletons arrived in a luxury villa in the hope of finding love, and has gone on to become compulsive summer viewing, growing its audience week on week throughout the series.
The show has achieved record audiences this year – doubling last year’s series average – with consolidated figures currently standing at an average of 1.3 million viewers/a 6% share of viewing across the series.
The series has been a huge success for ITV2’s target demographic of younger viewers, with an impressive 64% of the audience under 35.
On live overnights, Love Island achieved over one million viewers 11 nights of the series, making it the highest rating entertainment series on any digital channel in 2016.
Love Island has also established itself as a true multi-platform format with each episode generating an average of 1 million requests on The ITV Hub.