Entertainment

The Apprentice: Joseph crowned champion

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Tonight, viewers of The Apprentice watched as Joseph Valente, 25, from Peterborough, won this year’s competition and a £250,000 investment in his plumbing business from Lord Alan Sugar.

Valente saw off his fellow finalist, Vana Koutsoumis  and her ‘DatePlay’ app in a tense final.

Joseph’s victory wasn’t without its flaws and problems. His advertising campaign was seen by some prospective customers as “bland” and Lord Sugar considered a day he spent deciding on his brand image as a “waste”. However, he managed to impress the market experts and managed to “get the business cards of six or seven,” leading Lord Sugar to state “you’ve got more cheek than Kim Kardashian.”

© BBC
© BBC

Vana’s business venture was an app called ‘DatePlay’, a journey into the world of online dating sites. Despite an intriguing concept and a popular brand technique, Lord Sugar decided that potential problems surrounding the funding of her business was too much of a gamble to take.

In his final speech, before declaring to Joseph that “you’re Hired,” Lord Sugar notably stated: “technology has been my best friend over the last 50 years… maybe its time I made some new friends.”


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About the author

Alex Doyle

Editor at The Bite - covering Soaps and entertainment - email: alex.doyle@thebitenews.com