The Celebrity Big Brother 2016 promotional campaign has officially kicked off today with Channel 5 airing the first ‘teaser’ adverts.
In the first clip that has began airing on Channel 5 today during the ad breaks, the eye is the main feature with the dressing room lights on the side of the eye illuminating and the popular music plays throughout the ad.
The second ad is slightly more detailed with flashes of the text on the actual eye, including the words and the official hashtag text ”CBB”.
Celebrity Big Brother returns to Channel 5 on Tuesday, January 5th at 9pm followed by CBBBOTS with Rylan Clark-Neal at 11pm.
See the two clips below: